Rooted in Family. Raised with purpose.
Our ranch sits between two of the world’s largest carrot producers and that proximity sparked a bold new way to finish our cattle.
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the Ranchers Behind Santa Carota
At the heart of Santa Carota is the Pettit family, a multi-generation ranching family with deep roots in California’s Central Valley. Founded by father and son team Mike and Justin Pettit, our ranch was founded on decades of hard work, innovation, and a commitment to doing things the right way.
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Built on faith, driven by values
Santa Carota is a faith-driven, family-run ranch built on integrity and stewardship. We believe food is medicine, and our mission is to raise beef responsibly, nourishing both people and the land for generations to come.
We believe cattle should live like a cow
Cattle should roam free—not be confined to feedlots. Our holistic approach means no antibiotics, no hormones, and no stress, just natural ranching and regenerative farming. Healthy animals make for better beef and a more sustainable future.
Our commitment to sustainability
From the carrots we upcycle to the rainwater we harvest, every decision we make supports our vision for a healthier planet and healthier people.
- Our cattle roam freely on open pastures, not feedlots.
- We rely on garlic peels and fly predators, not pesticides.
- Our irrigation uses captured rainwater and solar-powered pumps.
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What makes Santa Carota beef different?
We’re redefining what premium beef can be. By combining grass-fed ranching with our unique carrot-finishing process, we’ve created a superior beef that’s unlike anything else on the market.
Unmatched Flavor & Tenderness
Our carrot-finished cattle retain the tenderness, juiciness, and rich marbling you’d expect from the best grain-fed beef—but with cleaner nutrition and a naturally sweet depth of flavor.
Nutrient-Rich Superfood Beef
A single serving provides 80% of your daily B-12, along with a powerful blend of selenium, zinc, creatine, and conjugated linoleic acid (CLA)—all essential for optimal health.
Cooks Faster & Stays Juicier
Thanks to its higher moisture content (88% vs. 12% in grain-fed beef), our beef cooks 20–30% faster while staying juicier and more tender.